ZMC has partnered with Grammy Award winning actor, Blair Underwood to present GIVE. GIVE is an “Undercover Boss for charities” and premiered on NBC on October 8, 2016. It is currently #1, #2 or #3 in many viewing markets.
In each episode of GIVE, Celebrity Philanthropists go undercover and visit promising charities with the intention of giving them a major funding grant that will enable them to do exponentially more good in the world.
Each episode of GIVE centers on a different broadly defined cause, such as “Animal Shelters,” “The Arts,” “Helping the Homeless,” or “International Children’s Aid.” This platform serves as a great vertical addition to the ZMC family of companies that enables ZMC to engage, change and assist socially responsible trendsetters in achieving their goals.
This Saturday morning time slot provides approximately 1 million viewers weekly and projected $8.5 M in revenue over the next 5 years. This exposure will drive our digital platform, social engagement with non-profits, crowdfunding from the couch and brand partnerships. ZMC and GIVE have the relationships to bring in substantial ongoing revenue from a wide range of sources: Tax Rebates, Corporate Sponsorships, Advertising, and Merchandising.