Jonathon is a digital platform expert—a leading expert in the area of monetizing entertainment and video content online, on cable and on television. Jonathon has worked over 25 years in television and digital media, with diverse experience from running the marketing division for MGMtv and for a major cable network, Starz!, to being a founding partner in two successful Internet media companies (RipeTV and Apricot Corp). He has also held executive positions at Sony/Columbia TriStar, Warner Bros., Genesis and Harmony Gold.
Before founding Apricot Corp, Barbato co-founded RipeTV, was Head of Marketing at MGM TV and STARZ Movie Channel, and has held several management roles in TV or Cable Distribution and Marketing. He is also active in the Association of Transformational Leadership, as well as several key entertainment industry associations and has won numerous awards for his marketing executions on brands such as Mad About You, Seinfeld and multiple others. He has over 25 years of media marketing experience.
Barbato was one of the founders of Ripe Digital Entertainment (Ripe), which raised over $40 million in Angel funding thru Series B funding and generated revenues close to $20 million in 4 years. Barbato was responsible for content acquisition of over 1500 hours, distribution into 40 million cable homes and establishing an online audience of 10 million unique visitors per month on 3 networks. At Ripetv, Octanetv and flow.tv Barbato developed forty different agreements covering $2 million. Prior to this, Barbato was Head of Marketing for Starz Movie Channel responsible for a $30 million consumer marketing budget to promote Starz Movie Channel’s 7 networks in cable leading a team of forty-five employees. Barbato also launched Starz on Demand, gaining expertise in this area.
Before Starz, as Head of Marketing for MGM TV, Barbato launched the first website for a major Studio in 1995 and launched 7 new first-run syndicated series.
He was Founder of ScreenFriends, where Barbato assisted in raising over $2 million in angel financing, securing a $250,000 character sale to Universal and a $125,000 character sale to Primemedia.
Prior to these positions Barbato was VP of Marketing at Genesis Entertainment, Senior Director for Sony International TV, and Director of Warner Bros. Int’l TV. He has been responsible for the trade and consumer marketing of brands such as: RipeTV; OctaneTV; Starz On Demand; Outer Limits; LAPD; Poltergeist; Stargate; Mad About You (Int’lly); Seinfeld (Int’lly); Dallas (Int’lly); Married With Children (Int’lly); and literally hundreds of others.
Additionally, Jonathon is on the Steering Committee for ATL (Association of Transformational Leaders), on the Digital Video Committee of the IAB (Interactive Advertising Bureau), the ADM (Assoc of Downloadable Media) and a member of ATAS, (Academy of Television Arts & Sciences), NCTA, CTAM and NATPE. A speaker on many industry panels and has won Promax Gold (3 times) Silver (6 times) and Bronze (8 times) for Excellence in Syndicated Television Marketing and On-Air Promotions as well as the CTAM Gold (1 time); Silver (3 times) and Bronze (5 times) for Excellence in Cable Television Marketing and a Tele Gold Award for Spot Advertising.