Rand is the founder of Licensing4Profits and is President & CEO of Licensing Consulting Group, an intellectual property management and licensing company specializing in helping IP owners, businesses and start-ups find, organize, manage, commercialize and make the most of their IP assets. Some recent licensing assignments include licensing a new patented cooking technology to Fortune 100 food companies, and acquiring rights to major Hollywood movie franchises for location based entertainment in China.
His experience includes over 25 years in the development of licensing, marketing and revenue strategies for all types of intellectual property including patented technologies in the areas of medical devices, consumer products and food production, photographs and artwork, seminars & workshops, TV and theatrical entertainment, sports and consumer brands. He has lead various international licensing programs as both licensee and licensor, and through consulting projects focused on licensing strategy, brand development, sponsorship sales and property representation.
His career included executive positions at Saban Entertainment and Warner Bros Consumer Products, where he licensed some of the biggest Hollywood blockbusters, including “Batman” and the “Mighty Morphin Power Rangers”, both of which generated billions of dollars in worldwide merchandise sales. Rand has developed licensing and promotional deals with Fortune 1000 companies including Coca Cola, Kellogg’s, Quaker Oats, Hasbro, Mattel, Random House, Harper Collins, Pillsbury, Topps, Sara Lee/Hanes and others.